Store Polish Get a free auditFree audit

Shopify stores,
built to convert.

Custom Shopify development for DTC brands. New builds, redesigns, and the work that actually lifts conversion.

Get a free store audit See selected work

Stores I’ve built and improved for Easy Does It, Plants Basically, Deathwish, Baker, Mystos, and more.

Shopify Partner
easydoesitbrew.com

Selected work

Shopify stores and custom web builds. The product is the store, not the campaign around it.

  1. plantsbasically.com Plants Basically product page for Juicy Joint, with subscribe and save.

    Plants Basically

    Custom Shopify for a DTC wellness brand. Product pages, subscription flow, and a store built around how Juicy Joint actually sells.

    Visit the store
  2. deathwishskateboards.com Deathwish Skateboards homepage with apparel, boards, and lookbook imagery.

    Deathwish Skateboards

    Shopify storefront for a core skate brand. Product-first merchandising, lookbooks, and a store that can take a drop.

    Visit the store
  3. bakerskateboards.com Baker Skateboards collection grid of pro model decks.

    Baker Skateboards

    Shopify store for one of skate’s biggest names. Built for decks, apparel, and drops at scale.

    Visit the store
  4. mystossurf.com Mystos Surf homepage with apparel and surf photography.

    Mystos Surf

    Custom Shopify for a Malibu surf brand. Product storytelling on the store, not just a catalog.

    Visit the store

What I do

Shopify and custom web development. That is the work. Everything else is in service of the store.

  • Custom Shopify builds

    A store from scratch, structured for how your products actually sell. Theme, catalog, PDP, cart, and the custom pieces a template will not cover.

  • Store redesigns

    Same brand, better store. Clearer product pages, a faster path to checkout, and a theme that does not fight the customer.

  • Conversion-focused development

    The unglamorous work that moves revenue: collection filters, variant UX, cart, subscriptions, and the small changes that add up.

  • Performance

    Faster loads, cleaner theme code, less app bloat. A store that feels as quick as it looks.

  • Ongoing improvements

    A store is never done. I stay on it after launch: new features, seasonal work, and the next thing that is costing you sales.

About

Kyle Knoblauch

I’m Kyle. I build and improve Shopify stores for DTC brands.

I’ve spent years inside the same problems founders hit: a theme that looks fine and sells poorly, a PDP that hides the product, a store that’s slow because ten apps are doing one job.

I lead with development. The work is the store: how it loads, how the product is sold, and what happens between “add to cart” and paid. If you need a better Shopify store, that’s the conversation.

Send your store. I’ll tell you what’s leaking.

A free audit of your Shopify store: theme, PDP, cart, and speed. No deck. Notes you can use.

Prefer email? hello@storepolish.com